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PPC Agency

Embracing Automated Bidding: How not to let it Flop

PPC managers love to have as much control over their PPC account as possible. But Google’s automatic bidding algorithms have made great progress in the last few years. They get better and better every year. If you’re still settings bids manually, then it may be time to test automatic bidding. But wait, before you switch […]

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Ads PPC

11 strategies to cut PPC budget and barely harm performance

This results in a challenge for PPC account managers operating Paid Search ads on Google Ads. We’re faced with continually fluctuating monthly budgets. If you’re confronted with the potential of decreasing spend but want to negatively affect conversions as little as possible, then there are various alternatives that you might attempt. “Ads PPC” The particular

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